FAKTOR-FAKTOR YANG MENDUKUNG KEPUTUSAN PEMBELIAN PADA TOKO SANDAL PANAMA SINGARAJA
Abstract
This research aims to determine the factors that support purchasing decisions at the Panama Singaraja Sandal Store. This research uses a qualitative approach with data collection techniques in the form of questionnaires and documentation. The data analysis techniques used in this research are the Classic Assumption Test, Multiple Linear Regression Analysis and Model Feasibility Test. The results of this research show that there is 29.6% variation in product quality, location price, promotion and service quality. Partial influence testing shows that there is a significant positive influence from the product quality variable, there is a significant positive influence from the price variable, there is a significant positive influence from the location variable, there is a significant positive influence from the promotion variable and there is a significant positive influence from the service quality variable.
Kata Kunci:
quality product, price, location, promotion, quality of service, purchase decision
References
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