THE ROLE OF SOCIAL MEDIA IN DECI THE ROLE OF SOCIAL MEDIA IN DECISIONS PURCHASE RECORDING SERVICES THROUGH PRODUCT QUALITY AT KAMA RECORD

This study aims to determine the role of social media on purchasing decisions through the quality of a product. This type of research used is quantitative research. The sample in this study were 60 respondents including consumers from Kama Record. The research subjects are consumers who have used Kama Record's services and the objects of this research are social media, purchasing decisions and product quality. Data were collected with secondary data, namely through books and journals and primary data, namely questionnaires and analyzed using variance-based structural equation modeling (Structural Equation Modeling-SEM) or Component-based SEM, commonly called Partial Least Square (PLS). The results of this study indicate that social media has a significant positive influence on purchasing decisions and the results of this study indicate that there is an influence of social media on purchasing decisions for recording services through product quality at Kama Record.