Pengaruh Harga, Kualitas Pelayanan Dan Promosi Terhadap Kepuasan Konsumen Jasa Make Up Artist (Studi Kasus Pada Sutri Bali Wedding Singaraja)

The purpose of this study is to find out the effect of price on consumer satisfaction in Sutri Bali Wedding, to find out the influence of service quality on consumer satisfaction in Sutri Bali Wedding and to find out the influence of promotion on the breadth of consumers in Sutri Bali Wedding. This approach uses a quantitative approach. The data collection techniques used in this study are observation, questionnaires, and literature studies. The population in this study is consumers who have used Sutri Bali Wedding services The results of this study show that price has a positive and significant influence on consumer satisfaction, with a regression coefficient of 0.349. These findings are supported by previous research and confirm the importance of proper pricing policies. Meanwhile, the quality of service and promotion did not have a significant influence on consumer satisfaction partially, with regression coefficients of -0.065 and 0.227, respectively. This shows that improving the quality of service and promotion needs to be carried out continuously to increase consumer satisfaction at Sutri Bali Wedding. Simultaneously, price, service quality, and promotion were able to explain 14.5% of the variability of consumer satisfaction. This shows that the overall contribution of these three variables is still low. This study confirms that price is the dominant factor that affects consumer satisfaction, while the quality of service and promotion requires continuous improvement.