Pengaruh Promosi, Harga, Dan Tempat Terhadap Minat Pengunjung Dalam Rangka Pembangunan Pariwisata Gedung Kirtya Singaraja

This research aims to determine the influence of promotion, price and place on visitor interest in the context of tourism development at the Kirtya Singaraja Building. The data analysis techniques used in this research are multiple linear regression analysis, classical assumption testing, goodness of fit testing, hypothesis testing, using the SPSS application program. The results of this research show that promotion has a positive and significant effect on visitor interest in the Gedong Kirtya Singaraja Museum, with this it can be said that the better the promotion process is carried out, the greater the interest of visitors to continue coming to this tourist attraction. Price has a positive and significant effect on visitor interest in the Gedong Kirtya Singaraja Museum, with this it can be said that the more competitive the price offered to visitors, the greater the interest of visitors who come. Place has a positive and significant influence on visitor interest in the Gedong Kirtya Singaraja Museum. With this it can be said that the better the process of selecting tourist attractions, the greater the interest of visitors who come. The results of the f-test calculation show that the f-count > f-table value, this shows that it is statistically at a significant level of 0.050, indicating that promotion, price and place simultaneously influence visitor interest.