Pengaruh Citra Merek, Kualitas Produk, dan Harga Terhadap Minat Beli Pakaian Thrifting ( Studi Kasus Pada Usaha Fashion.id_Singaraja)
Abstract
The point of this examination is to figure out how brand picture, item quality, and cost impact buying interest. The research quantitative approach was applied, gathering data via a questionnaire, and the analysis was conducted using IBM SPSS Version 26. In this study, 100 community respondents who have bought and learned about thrifting business were included in the sampleThis study utilizes irregular examining. Data analysis in the study is carried out through instrumental testing, classical assumption testing, double linear analysis, model testing, and hypothesis testing. The study's findings demonstrated that brand image, product quality, and price influenced the interest in buying clothes thrifting (a case study on Fahion.id_imperator), considering R-Square value 0.539, or 53.9%. To validate the hypothesis, comparisons between t tables and t counts were performed.
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